Netflix is known for their streaming service and to a certain extent for their original programming. Leveraging its technology infrastructure and global reach, Netflix is also powerfully revolutionizing the way a modern production studio operates.

Netflix Studio needed a brand strategy and visual identity system that could reflect its unique position as the world's first fully connected global studio.

In partnership with the team at Ueno, we crafted the story of a content creator, production partner, and employer operating at a scale beyond compare. A studio that is technology-first and data-forward, not Hollywood-centered. One with a propensity for bold, calculated bets on stories and the people that make them.

With an empowering culture that led to a disparate ecosystem of products, entities, and programs, we also helped Netflix Studio explore a portfolio strategy. The goal was to clarify what the Studio brand stood for relative to the Netflix parent brand and other Studio-related entities.